Max Lang Consulting

Go-to-market systems for B2B companies. Built, then handed over.

I build the systems that help B2B companies find customers, grow revenue, and expand their range. I build the automation that gets your people back to doing what they do best.

You own everything I build. It is documented, it stays with you, and your team can run it without me.

Nothing comes off a template. I build around how your company actually sells, and the reporting is part of the build, so you know whether it worked.

GTM Strategy & Business Development

“We have capacity we can't fill.”

I find the companies worth selling to, then build and run the outreach that reaches them.

Market and contact research Domains and deliverability Sequences and automation Training and handover

RevOps and Automation

“We can't trust our own numbers.”

I rebuild your CRM around how you actually sell, then automate the work your team does by hand.

CRM migration and cleanup Sales process redesign Process automation KPI development and reporting

AI Custom Tooling

“My experts spend their day reading paperwork.”

I build software on your own history that gets an expensive person to an answer in a minute.

Document extraction Pricing and quoting Answers you can check Starts with a paid month that can end in no

GTM Strategy & Business Development

Built from scratch at two companies that had never done outbound. $2.7M in new revenue at a $30M commercial glazing contractor, $3.5M at an accounting and finance consulting firm.

Growth without adding headcount.

RevOps and Automation

Two rebuilds on two platforms — an Acumatica implementation at the glazing contractor, a HubSpot rebuild at an identity-security software company.

Migration and cleanup, pipeline stages, handoff rules, and a sales process built around how each company actually sells. Then the automation on top, and the KPIs and reporting that tell you what is working.

Every field documented, so it does not break when someone leaves.

AI Custom Tooling

Reads incoming bid documents and builds a quote from your own pricing history and the odds of winning. Your estimator gets to an answer in minutes, so more bids go out and the ones worth winning get the attention.

Over the same period the contractor's commercial win rate went 64% → 75% and commercial revenue $9.8M → $13.3M.

Where it can't price something, it says so.

maxlarrylang@gmail.com New York